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New standalone business Suave Brands Company will support the Suave brand under the leadership of CEO Daniel Alter, a 20-year Unilever veteran.
May 9, 2023
By: Lianna Albrizio
Associate Editor
Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, has completed the acquisition of the beauty and personal care brand, Suave, in North America from Unilever. With the completion of the transaction, Yellow Wood Partners is creating the Suave Brands Company (SBC), a newly formed stand-alone business created to support the Suave brand under the leadership of newly appointed CEO Daniel Alter, a 20-year Unilever veteran with ...
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